Window Cleaning SEO: Our Strategies Revealed
Itching to learn the proper SEO blueprint to take your window cleaning company to the next level online?
We Know the Window Cleaning Industry. And We’ve been doing SEO for 10 years. It’s a Lethal Combination.
This guide is everything you'll need and more to rank your roofing website in Google's top search results. You'll learn how to:
This video will cover everything we do when we lay out an entire SEO campaign for a window cleaning business.
If you want your business to survive well into the future, your window cleaner SEO strategy should be one of your top priorities. More potential customers than you can imagine will hop on to Google and search for window cleaners in your area. They’ll do this before they make the decision to pick up the phone and call for help.
That's why it's more important than ever that you are listed at the top of Google's search engine results homeowners begin their research process.
A Quick Note for Readers
SEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results.
Search engines like Google, Bing, and Yahoo have search results for given window cleaning keywords that users type in. Websites are then ranked based on what the search engine considers most relevant to users.
This is why it’s so valuable to be ranked at the top of the 1st page of Google for window cleaning search queries like “window cleaning company”, etc.
How Exactly Can SEO Help a Window Cleaning Business?
SEO for window cleaning companies can help you be competitive online for buyer search terms. Using relevant and strategically researched keywords across your website can help you rank higher in search engine results pages (SERP) for search queries like “best window cleaners” and “window cleaners near me”. This will make users more likely to click on your website listing and see what your company is all about, resulting in far more leads over time.
How Long Does SEO Take to Get Good Results?
What would it mean to be the "Best Known Window Cleaner" to your perfect customer?
Knowing how to do search engine optimization is one thing, but you also need to be able to measure the success of your window cleaning SEO campaign. We use KPIs or Key Performance Indicators to determine the effectiveness of the work that is being done. Your KPIs for your window cleaning business should align with your business goals, budget, and timeline of what is expected.
How the Search Engine Results Work
When getting started with SEO, you need to get a grasp on if your current website is showing up in Google searches for your main keywords or not.
If you go to Google and type in the keywords that are important to your window cleaning company, does your business come up? That might be keywords like “window cleaner your city”, “your city window cleaner”, “residential window cleaning”, etc.
Brainstorm some keywords on your own based upon the services that you offer and are most important to the success and profitability of your business.
Before we go even further on this subject, let’s make sure you understand the difference between which type of search result is which.
When you do a search on Google, you’re going to see three sections of listing come up:
In order to check your rankings accurately to see where you currently stand, I recommend doing the following.
Go to this website for accurate search results from your location:
Type in your city you want to rank in and the search term you want to rank for, hit “get URL” and see where you stand. It’s important to do it this way because search results can tainted by using your own internet browser since Google may favor your site if you look at it a lot because of how personalized things are. This takes away the bias and lets you see if you actually rank in Google Maps or not.
Many people know to skip over the paid listings right to maps, so make sure you’re visible there! Many people know to skip over the paid listings right to maps, so make sure you’re visible there!
So which keywords are you ranking for? You need to figure out what people are searching for first.
What will people type into the Google search bar to find you? Which services are they looking for more information on?
You can check out another article of ours to see 150 of the most commonly searched window cleaning keywords.
Choosing Your Keywords
There will always be the obvious keywords like:
The less than obvious examples are things like:
And you may want to show up for many other service keywords that a great deal of window cleaning businesses also offer like:
I’d recommend mapping out a list of the top 20 keywords that you think people are typing when they need your window cleaning services. Separate them out into services and sub-services. You can use our keyword page on our website again for more ideas.
Next up is one of the most important steps when it comes to ranking in Google, specifically in Google maps for the keywords you want to show up for.
If your website is not optimized properly and strategically, you’ll never make a run for those top organic and map spots.
Let me give you a crash course in optimizing your website, or at least looking at your website and telling whether it needs work or not.
Getting your window cleaning company to rank in both Google Maps listing and top organic listings ultimately comes down to a couple things: On-Page SEO and Off-Page SEO:
On-page optimization is CRUCIAL if you want to be ranked in Google Maps. Google is a machine, so it needs to understand the services that you provide and where you provide those services. This is done by creating pages of content that revolve around your keywords + cities.
You need to communicate to Google that your site is powerful, authoritative, and trustworthy. This is done off the site by obtaining high quality inbound links from other websites or “Votes” in the eyes of Google. You also need to get your business listed on major directories and local sites, which are called “Citations”. If your site is more powerful and trustworthy than your competitors, Google will give you the edge in this department and rank you higher.
Many in the SEO industry will tell you that Off-Page is THE most important thing for ranking in Google. This is true for organic listings, but NOT for Google Maps in our experience in recent years.
For local SEO, specifically for local searches where a Google Maps listing appears in searches, On-Page is much more important.
Yes, links are very important and they should be part of your strategy, but if you want to rank in Google Maps, On-Site SEO Optimization strategy is key for the ranking of your website.
We’ve discovered that the optimal formula is 70% on-page, 30% off page, for success for local window cleaning businesses.
How to Optimize On-Site SEO for Your Window Cleaning Business
Hopefully by now you’ve listed out the main keywords that you want to rank for.
Well now it’s time to take those and map those keywords to pages of content on your website.
Each page on your website should be optimized around each service and city you’re targeting. Think about all the services that we listed above – you’ll likely have 15-20 pages just of service content!
Map each service keyword to a specific page like this:
|Keyword||Mapped to Which Page|
Window cleaning + your city
Window cleaning companies + your city
Gutter cleaning page
Screen cleaning page
Pressure washing page
Residential window cleaning
Residential window cleaning page
Commercial window cleaning
Commercial window cleaning page
Note that some keywords will all go on the same page if they all represent the same service. Keywords like “window cleaning company” and “window cleaner” are synonyms and you would optimize for both on the homepage.
After you’ve mapped out each and every service page, now comes the time to think about optimizing and writing your content properly on your website.
Step 1: It’s time to build out your pages of content on your website
Most window cleaning websites will have the standard Home page, about page, contact us, services page, and maybe a blog page — that’s usually about it.
You need to go well beyond this if you want to dominate your competition and become the authority window cleaning business in your area online.
Most of the window cleaning websites we build out and implement our system on will have upwards of 100 pages of quality information on them – but that will come over time.
Most window cleaners provide a variety of not only different types of window cleaning service offerings, but also other related services like screen cleaning, gutter cleaning, pressure washing, etc.
By building out the website and creating different pages for each service and city they’re targeting, you can get really get Google to notice your site, and in turn, get ranked higher up in search results.
Here’s one example of a site for a contractor that does many different services:
Like I said, the pages can add up fast, but most window cleaners just aren’t doing this, and it’s costing them SEO visibility! If you want to dominate your market, you need to be thinking about this.
Many window cleaners provide services to a large number of cities outside of the main city in which they reside in. In order to be found in organic search (and sometimes maps), you should also build out an areas served page that links to individual additional sub-city/neighborhood pages that describe your services.
Step 2: Optimize Each Page for Proper Search Engine Optimization
Once you’ve written and built out content for each of the pages we mapped out above, it’s time for the On-Page SEO work to start. Proper optimization from an SEO perspective as I stated earlier is CRUCIAL to your success in dominating search engine results, specifically ranking in Google Maps, where most of the traffic clicks.
Here are some of the most important items that need to be taken care of for on-page SEO:
Your title tag for each page needs to be optimized for the main keyword you’re trying to rank for. If I’m Joe’s Window Cleaning Company in Chicago, my home page title tag should look like this:
Window Cleaning Chicago IL | Joe’s Window Cleaning Company
Never put your keyword and city in the title tag more than once, these days that just doesn’t work and looks spammy to Google.
For homepages, it’s crucial to put your company’s brand name in the Title Tag so Google can associate that with the Brand Name in your Google Maps listing – giving you a better chance to rank in Google Maps.
If you’re optimizing the title tag for a sub page it could look like this:
Emergency Window Repair Service Chicago IL | Call 773-333-333 Now!
This title tag puts the main keywords and city in it, as well as has a call to action in search results so people can call immediately. This is a sneaky little trick that works well.
Now the meta description isn’t a direct ranking factor and doesn’t really tell anything to Google about the page, however it is a huge conversion factor that can help people learn more about your page in search results. It can encourage your click through rate if optimized properly.
You want as many clicks as possible from search results, so using your main keywords as well as numbers and eye popping letters to encourage users from search engines to click is very helpful. Here’s a great meta description:
Looking for a Minneapolis window cleaning company that you can trust? Prominent Window Cleaning, LLC is the #1 rated window cleaner in the Twin Cities. See our 200+ 5 star reviews. Get a FREE estimate Now!
See what I mean? I’d click that over anything else any day!
The alt tag is what describes the image to search engines like Google. You should describe the image in the alt tag without being spammy with your keywords.
Also, if you have videos about a specific service, upload them to youtube and embed them on the page. Guess who owns Youtube? You guessed right, Google! We’ve seen monstrous ranking increases by having related videos embedded on pages.
If you have 200 words on your homepage and an image, that’s not going to cut it. You need 500-1000 words of well written content that describes the service in detail and why you’re the best choice for it.
Remember, we need to sell the visitor on why you’re the best fit for the job!
If you want to rank for window cleaning or window replacement in your city, you need a specific page all about that on your website with proper headings, images, title tag, and more.
If you want to have a chance of ranking in Google’s search results outside of the city where your office location resides, you’ll need to create what we call “city pages” or “location pages”. These would be unique pages of content that revolve around a different city and the services you offer. Cities, towns, neighborhoods, anything in the radius in which you serve.
That said, remember, Google is smart. You cannot just copy your content over and over and over and change out the city each time. It just simply doesn’t work anymore. You need unique content about your window cleaning services and the city on each page.
So can you answer these questions now when you’ve written your content? Have you optimized your content properly?
On-Page search engine optimization is crucial to the success and ranking of your website in Google. If you haven’t completed these steps, make sure you circle back and make these changes yourself or have someone else do it for you.
We want to convey to the search engines that your website should be the “Go To Place” for questions, information, and and answers surrounding all things window cleaning. (or whatever services you provide).
If Google sees you as the “authority” in your industry, it’s more likely you’ll be ranked at the top of search results for your desired keywords.
Up until this point we’ve talked about initial setup of your window cleaning website:
The next part of the search engine optimization equation for your window cleaning website is building inbound links to your website.
If you’ve ever heard anything mentioned about SEO, link building is probably that thing.
Mainly because it’s true, links to your website is still the #1 ranking factor in Google’s search ranking algorithm.
You can have every type of page on your website and all of the content in the world, but if you have no links or poor quality links to your website, you won’t be visible in Google’s search results at the top of page 1.
You see, links are like a vote from another website in Google’s eyes. They’re a vote that puts you ahead of the competition and lets Google understand that you’re the right choice to be ranked for that particular search term.
That’s the word to remember. You want Google and other search engines to see your site as the authority in the window cleaning space in your local area.
Authority is improved by driving high quality links to your website. You can get all of the details on how to build links for your window cleaning company here.
SEO for Window Cleaners
The Best Way to Make Your Business Visible Online
Having a window cleaning SEO campaign done the right way can increase traffic and fuel growth of your window cleaning business, all from the internet! It can help make sure your brand is front and center in your local area and give off the trust that you need to encourage customers to contact you.
Better rankings = more traffic = more customers for you.
A strategic SEO campaign takes time and patience, but the end result is always worth it. Window Cleaning Marketing not only has has expert SEOs working on your campaigns, but we know the window cleaning industry inside and out. Wouldn’t you want someone that knows how your competitors work to handle your search engine optimization needs?
Contact us today to get a Free Audit and Strategy Session. We’ll provide you a blueprint of how we can use our system to make you the #1 ranked window cleaning business in your local area and steal a majority of the leads from your competitors.